Accelerate the global layout to make the "cake bigger"

2023-06-25


Accelerate the global layout to make the "cake bigger"

Going abroad and beginning to carry out production capacity layout overseas is of course far more than a Ningde era. Taking Mexico as an example, Topu Group, Jinli Permanent Magnet, Sanhua Intelligent Control, Lizhong Group, Dongshan Precision, Xiangxin Technology, Daimei Shares, Silver wheel shares, etc., all have industrial layout.

In 2016, Ningbo Aikedi Co., LTD., the leading professional supplier of automotive aluminum alloy precision die casting parts, set up a joint venture with local enterprises in an international industrial park in Guanajuato State, Mexico. Regarding the supply chain transfer problem mentioned above, some people have also questioned Akedi: whether the construction of overseas factories will lead to the hollowing out of the domestic industry? The answer is a resounding no. "After the domestic trial production, the orders will be transferred to the Mexican factory." Cao Zizheng, general manager of Aikodi's Mexican factory, said that there is no need to worry, and domestic factories will not have "no single thing to do." On the one hand, it takes at least three years for the new factory to put into operation and pass the acceptance and transfer of new orders. On the other hand, a large number of new customers have been seeking cooperation, and then there will be new orders and new products in domestic factories. "It is expected that the output value of the Mexican factory will reach 1.5 billion yuan in the future, of which a large number of key components need to be produced in China." 'he said.

Hu Zhenwu, general manager of Silver Wheel Mexico factory, also expressed the same view: from the past Chinese manufacturing exports overseas, to "made in China + made in other countries", to break into the market together, as long as the cake is bigger, the opportunity will only be more. The Silver Wheel company, which also has a factory in Mexico, is a leader in the "automotive thermal management" category in the auto parts industry, and has a deep understanding of "making a big cake". According to Hu Zhenwu, it is precisely because of the overseas factory, to the entire silver wheel has brought a huge increase in orders, and because of the new orders of overseas factories, Silver Wheel's domestic factory has also obtained about 200 million yuan of new mold production and development orders.

Heavy management and cooperation rely on support

Of course, it is not easy for Chinese parts companies to develop overseas. A Zhejiang new material production enterprise built a factory overseas, put into production for more than a year, and the number of frontline workers who quit has reached half. "We don't pay badly, we have all the benefits like free lunch and shuttle buses, but we just can't keep people." The person in charge of the factory helplessly pointed out that overseas local employees "came in and out", which seriously affected the production and delivery of orders. In this regard, experts pointed out that because overseas factories usually set up new management teams and factories, they need to be more flexible in terms of management system and collaborative development.

Therefore, it is very important to improve the modern management level of enterprises. It is reported that in order to improve the management level of the Mexican team, Aikodi has sent three Mexican employees to the Chinese headquarters to study, on the one hand to learn technology and management, on the other hand to strengthen the identification of the Mexican management team to Chinese enterprises.

In addition, cooperation with vehicle enterprises is also one of the effective means. In the 1980s, Japanese auto parts companies have followed the pace of overseas expansion of auto manufacturers to expand overseas investment, in the entire 1980s, Japanese suppliers in the United States to establish a total of 234 parts factories. Of course, it is undeniable that Japanese Oems and parts have adopted a vertical coordination pyramid structure (economic association) relationship, and gradually formed a two-way monopoly model, and the cooperation between the two sides in the process of going to sea will be more close and in-depth, but this collaborative "going out" model is indeed worth the reference and reference of Chinese parts enterprises. Especially in China's new energy vehicle enterprise is gaining more and more recognition overseas.

"It is worth mentioning that in the process of overseas construction, Chinese parts companies may also encounter some uncontrollable resistance, such as geopolitics, so diplomatic support at the national level is also particularly important." Wang Qing believes that, on the whole, whether it is power battery or motor electronic control and other fields, after a long-term test of such a large domestic market, I believe that China's parts and components enterprises still have a certain competitiveness, and I believe that they can win a broader sky in overseas markets in the future.


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