The market as a base camp for layout

2023-06-25


In the face of the "temptation" of the Chinese auto market, many foreign parts companies are deeply rooted in the Chinese market, taking the Chinese market as the global base camp, taking the lead in investing in new technologies and new products in the Chinese market, and then going from China to the world.

"We operate globally by setting up a global business unit within Zeiss China." 'The major innovations coming out of this facility will serve both the domestic and international markets,' said Charles Foster, president and CEO of Zeiss Greater China, in an interview. The global headquarters of Zeiss's new energy vehicle business is now located in Shanghai. In Shanghai, a global innovation center and talent base for Zeiss X-ray Solutions is also being built, focusing on applications related to new energy vehicles, especially power batteries. In this way, Zeiss is trying to integrate more deeply into the high-growth market in China. "For me personally, China is my second home." Forster said, "Adhere to the implementation of strategy, focus on innovation, adhere to the original intention of 'shaping the future with science and technology', China will soon become the second home of Zeiss."

Fu Bingfeng, executive vice president and Secretary general of the China Association of Automobile Manufacturers, once pointed out that in the past 10 years, China has cultivated the world's largest automobile market, which has brought good development opportunities for global automobile enterprises and enhanced the ability of enterprises to resist risks.

In order to ensure rapid market response, timely and in-depth development cooperation, Bosch continues to invest in the Chinese market and strengthen local engineering research and development capabilities. On January 12, Bosch Automotive Components (Suzhou) Co., LTD., a wholly-owned subsidiary of Bosch Group, signed an investment agreement with the Suzhou Industrial Park Management Committee, announcing the establishment of Bosch new energy vehicle core components and autonomous driving research and development and manufacturing base in Suzhou. According to the agreement, the first phase of the newly constructed R&D and manufacturing base is expected to be completed in mid-2024. In addition, Bosch plans to invest about 7 billion yuan in the project in the next few years to accelerate the promotion of new energy and autonomous driving related businesses.

The core components of Bosch new energy vehicles and autonomous driving R&D and manufacturing base covers an area of about 300,000 square meters, and will mainly develop and manufacture electric drive products equipped with a new generation of silicon carbide power module units, a new generation of intelligent integrated braking system IPB2.0, intelligent decoupling braking system and a number of autonomous driving core technologies including Bosch China advanced intelligent driving solutions.

"In the era of traditional fuel vehicles, foreign-funded parts companies have absolute dominance and technological advantages, and other domestic companies can only follow." Whether it is electric or intelligent, domestic enterprises are relatively in the stage of technology leadership and rapid industrial development." Cui Dongshu said in an interview with China Auto News that "This is also one of the reasons why foreign parts companies need to increase investment in the domestic market." They are in a weak position in this field, and need to increase production capacity and technology research and development, and build corresponding parts and components supporting systems. In this way, we can keep up with the pace of new product launches by domestic vehicle companies."

Cui Dongshu believes that foreign parts enterprises in the basic technology research and development to do more solid, the corresponding accumulation is more, these accumulation to solve some new problems is very effective, many domestic enterprises lack such accumulation, but also need to learn some of the experience of foreign enterprises technology.


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